Search Engine Ranking
Getting a good rank on search engines (via search engine optimization or SEO) increases the visibility for your financial website, thereby increasing the number of hits and giving you more business. Carving a niche for yourself in the target market is necessary for your financial advisor webpage. But then again, getting your financial advisor website listed high up in the top search engines (Google, Yahoo, MSN) is not a piece of cake. The algorithms using which search engines assign ranks to financial websites change regularly. Find an SEO expert who can design a suitable strategy for increasing your financial webpage rank.
Use Your Own E-zine
Do you publish your very own ezine for your financial advisor webpage? If yes, you must have a list of people who know what you have to offer on the financial website. That doesn’t equal high amounts of traffic to the financial planner website though, as they might have signed up without visiting the financial website. New content like a free report, new service or a special offer for ezine readers only can direct them to the financial professional webpage.
Distribute Your Financial Webpage Articles to other Ezines and Websites
Many ezine publishers search for fresh and interesting content, which means your financial website articles can be accepted regularly. You get to put a resource box at the end of your financial advisor website article identifying you as the source of the article along with a link to your financial website. Invest in Charlie Page’s “Directory of Ezines” (DOE), if you are interested. You can get information about ezines that accept financial professional website articles along with who its readers are.
Ads in Other E-zines
Use the Directory of Ezines to identify other e-zines whose readership matches your target market. The DOE will tell you if they accept advertising from financial websites and what their rates are. Try at least three consecutive ads for your financial professional webpage.
Pay-per-Click Advertising (PPC)
The concept is quite simple – you have to bid on how much you will pay per click. There is competition for certain keywords of the financial website as they determine how often your ad is clicked on. The ads of the financial professional website appears on top and to the right of the free organic search results, when people that make up your target market look for particular financial website related information. You need to pay only if your financial advisor website ad is clicked on. A maximum limit can be set for the amount you want to spend, but the challenge lies in finding the right set of financial website keywords so that your ad will be clicked on regularly.
Online Forums and Discussion Groups
Which are the popular forums and communities that are related to the financial advisor webpage? Find out and participate actively in them to connect with potential clients. Don’t sell products/services directly. Discuss topics, offer advice, answer questions, and so on. In your signature at the end of you post, include a link to your financial website
Use Your Business Card
Your business card can be used to advertise a free report for the financial website. If someone sees the card, it will give the receiver a compelling reason to check out the financial planner website.
Public Speaking
When you are addressing the public, ensure that you don’t bid goodbye without providing your financial planner webpage URL. Offer a free report so that people are tempted visit the financial website. Organizations look for confident speakers all the time, so you can contact them, and offer to talk on a variety of topics. In this way, you can talk about your financial organization at the beginning of each talk for a few minutes.
Inform Associations You Belong To
Ensure that they are aware about your financial website. These organizations often make announcements in their newsletters or on their online bulletin boards. You can request them to promote your financial advisor website by including its URL in the newsletters and emails. Shell out some cash if needed.
