Writing a Tag Line for your Financial Website

Your company name and logo are integral to marketing, but so is the tag line. When you use a certain tag line on your website, it communicates exactly what services you are offering to all visitors. It interacts with people by telling them about what you do and how you are different from the competition. The tag line should be catchy, short, and captivating. Check out the information below to help you write your tagline.
[Read more…]

How much content is required by the financial website?

You don’t need pages and pages of information for your financial planner webpage.  A certain amount is needed of course, but it may not be as much as you think. The first time you hire a financial website designer for your webpage, you might be unsure about writing content for your financial advisor website. In most cases, small businesses don’t need too much content to have a functioning financial website. Before you write content for the website for financial planners, ensure that it is at par with the objectives. This way, visitors will look through the financial webpage and take the action you want. The web design for financial professional should be simple and to-the-point. Don’t confuse them with content overload.

[Read more…]

Today’s blog is all about  taking photos for your financial website. Check out the following tips:

When you are meeting with a professional for your financial website:

• Give the professional  clear instructions about your photography needs including photo orientation (portrait or landscape style) and the best  composition (whether a full figure portrait, a head and shoulders shot, or a photo from the waist up).
• Show the photographer a mock up of what you are looking for on your website and  explain its basic layout or structure. Be sure that the photos he takes for your financial advisor webpage has a little extra room around the subject. The photo can always be edited later if needed.

[Read more…]

Answering questions about your financial website can help give you some appropriate information you can use to write content for your FAQ web page. Asking a question can also be used as a topic for a blog post on your website. It provides relevant key words for your financial planner website. Check out some sample questions below.

Services

• How does your  financial advisors website help others?
• Who works with clients – a staff member or partner of your financial firm?
• What is your financial firm’s experience?
• How does your financial website address new clients?
• Do you offer ongoing advice or support  on your financial planner website?

Fees

• What are the fees for your services?
• What payment options do you provide for your services?
• Is there a minimum fee for consultation?
• Do you offer a free consultation?

References

• Do you provide references on your financial advisors website?
• Does your financial website state how long you have been in business?

Credentials

• What are the areas of expertise of your financial organization?
• What licenses have you acquired?
• What are the educational qualifications of people working in your firm?
• Is your financial firm registered and with what agencies?

These are a few generic questions:

• What are commonly asked questions on a financial website?
• What feedback do you get at trade shows about your website or organization?
• What information can you provide to convince clients to do business with you?
• What are the negative results if a client works with a financial firm that is not credible?
• What questions do you typically receive by telephone about your financial organization?

Write the ABOUT section of your financial website after answering these questions.

Company Expertise

• What does the client need to know so that he can use the financial webpage for help?
• Does your financial advisor webpage convey exactly what you offer? Considering this angle, it changes everything – you are helping your client through the financial website. You are imparting knowledge to them to use what the financial planner website offers.

[Read more…]

Answers to these questions will help to pen content for the SERVICES page of the financial website

• Write down the products and services offered on financial planner webpage. A description (short one) about each of them should be included on the financial webpage, detailing the primary benefits.
• Will you list your fees or product prices on the financial website?

 

 

Answering these questions will help you to pen down content for the HOME Page of your financial webpage

USP (Unique Selling Proposition)

• How will you stand out from your rivals? What offer are you providing via your financial website that is not available elsewhere?

[Read more…]