Looking for a Domain Name for your Financial Webpage?
Naming the Financial Planner Website Domain
The domain name will be an integral part of the marketing process of your business so you need to select the correct name when your website is being built. Extensions like . org, .net, .biz, and .us, are being used more and more these days along with the well-known dotcom extension. Country specific endings are also available.
Name Extension of Financial Website
What search terms are used by visitors? Conduct thorough research in this area, as targeting the domain name to the local business area of your finance organization will help you to secure a better ranking on the search engines. A dotcom extension is the most popular and internationally recognized, so try to include that in your domain name of your financial website.
Type of Name
Your domain name needs to exhibit a positive image for your financial advisor website:
- Describe the products/services offered by your financial website through strong keywords in domain name.
- Reflect what your financial professionals’ webpage stands for.
Is the purpose of your business reflected in your domain name?
- Get new leads via prospects on your website?
- Lend some credibility for your financial firm?
- Provide a service to your clients?
Have you established the purpose of your financial website? If yes, then you can choose between a keyword-based domain name or a brand-based domain name.
Using the Company Name in your Website Domain Name
Clients should be able to search and find your website for financial professionals easily through your domain name. If the name chosen by you isn’t available anymore, come up with some creative options for another domain name for your website. For instance, dotcom might not be available, but you can try other extensions. You could also register several versions of your company name, including common misspellings of your name, or an easily remembered nickname that refers to your business identity. Use your reputation to your advantage for your financial advisor website, if your business has established itself as a brand in your community.
Using a Keyword-based Website Domain Name
While selecting a keyword-based domain name remember:
- The main goal of the financial webpage should be reflected
- For your financial advisor website, actual words with proper spelling should be used and the name of your website can’t be more than 22 characters.
- Use short and easy-to-spell words
Search engines often assign higher rankings to financial websites containing main keywords in the domain name. But then again, if you use a keyword-based domain name for your financial professional website, you might not be found if your business name is already well known in your local area. You can remedy this by registering your website for financial planners under your business name in the Google Business Directory and various local online directories. You can also put it in the page titles and content of your website to increase visibility in search engines.
The Google Adwords Keywords Tool can be used to come up with keyword phrases for the domain name of your financial advisor website. If you are new in the industry, an appropriate keyword phrase on your website can get higher rankings in search engines. For example, for the keyword – financial website Canada, your domain name can be www.canadafinancialwebsite.com. Combined with different marketing methods, this type of financial professional website name can create significant impact on people’s minds.